Tag Archives: communication plan

To PR, or not to PR.

Prior to this course, I was–as they say–completely in the dark when it came to Public Relations. Obviously, I knew it had everything to do with communication, but my interest in the field was so very minimal that I didn’t care to delve any deeper. However, due to course requirements, it became essential for me to take a class outside of my primary focus (Rhetorical and Cultural Studies). By no means was I dreading the course; in fact, I was excited to learn about something new. But, I also knew that I had no desire to be involved in Public Relations in the future. Regardless, I knew I would benefit from learning about the topic. I guess you could say I knew I would get out as much as I put in.

That being said, I’ve done my best to actively engage with the course by participating in lecture and turning in assignments that are well thought out and organized. While on one hand I do think Public Relations is a very interesting field–and I definitely understand how it can be very appealing and fulfilling for some–I’m realizing it’s not quite the realm I want to take part in. Or, perhaps I should explain better–I do not want to be solely involved in Public Relations. I have no interest in working for a PR firm, and I definitely don’t want to do PR for a major corporation. It is worth mentioning though that I am open to incorporating different aspects of PR in whatever I do. For instance, I’ve already mentioned I’m interning for a nonprofit organization this year. A part of this task has been generating a communication strategy. I’ve helped with the blog and other social media platforms. But, what I find the most interesting is the grant writing I’ve been doing. I have a very strong writing background and am very passionate about it. I know that PR can be very writing intensive, so I can apply this passion if I want to, but as of now I really just don’t see myself fitting into the field. As usual, though, this opinion has plenty of potential to change.

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Wait, you mean I can’t go to school for forever?

I have yet to decide exactly which company or industry I want to work for/with in the future. However, I’m getting a lot closer to figuring it out. Or, I’m at least starting to understand where my true interests are–I think that’s an incredible start. Currently, I have an internship with a local Austin non-profit called Students of the World (SOW). My title is “Program Management Intern” to be exact, but I’m finding that title umbrellas a wide variety of tasks. Working with a non-profit offers an amazing opportunity for anyone who can get past the unpaid aspect of it. In reality, the fact that you’re not getting paid makes it a lot more fulfilling.

At this point, I’m helping SOW create a successful communication plan. For example, we’re trying to organize a strategic and effective way to utilize all of the different social media tactics. Also, as SOW continues to formulate plans for expansion, my duty (which I kind of appointed myself to do) is to revise the content to better align it with the next chapter. Having taken many communication and writing courses, I’m finding it much easier going about all of these tasks. Maybe easier isn’t the right word, but I at least feel a lot prouder of the work I’m producing because I’m familiar with a lot of it. In PR we’ve talked a lot about social media and how it’s important for organizations/ companies to create objectives for each tactic. I’ve definitely been applying this information when generating ideas for SOW’s strategy. As far as revising content goes, I can thank my Technical Writing professor for helping tremendously with going about that one. (Cheers to all the nit-pickers out there!)

In the future, I plan on continuing to involve myself with the non-profit sector. It’s rewarding when you locate an organization with similar values as yourself, and you’re able to help them generate as much positive influence as possible. That to me is a lot more appealing than taking on a job at an agency or corporation. For anyone else looking to get involved with non-profits, my suggestion is to hop on the internet and start searching. I used internmatch.com, but there are endless ways to get connected. Did you know there are more non-profits than bars and restaurants combined in Austin? And all of them are open and appreciative of any help they can get. Communication┬ámajors are extremely valuable ┬ábecause non-profits have to garner a good amount of attention in order to be successful. Therefore, communication strategies are essential, and who better to help than a communication extraordinaire?

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